A Winning Team
Atara is the vision of a partnership between some of the most knowledgeable, experienced and talented teams in Hospitality and Real Estate.
This is the development dream team that has created Southern Utah’s most coveted master-planned community.
At Atara, what is offered is a perfect balance
of well-being and adventure.
- Where are the Atara Autograph Collection Residences located?
St. George, Utah, within the community of Desert Color.
- Where is the Sales Center?
The Atara Sales Center is located within the Desert Color Welcome Center at 827 W Akoya Pearl, St. George, UT.
- Do the Residences come furnished?
Yes! The Atara Residences are fully furnished with furniture, linens, cookware, and ﬂatware.
- What is the pricing for the Residences?
Pricing starts at $800,000. Contact the sales team for current pricing and availability.
- Who is the developer, architect, and interior designer?
Developers: AMS Hospitality, Allen Morris Company, and GWC Capital
Architect: SB Architects
Interior Designer: Flick·Mars
- Are there any other beneﬁts for Atara owners?
Residents receive discounted stays at all Benchmark-Pyramid managed luxury resorts nationwide.
- How can I reserve a residence?
Reservation Agreements can be provided by contacting the sales team.
AMS Hospitality represents a strategic joint venture of two premier real estate firms, the Allen Morris Company and Stormont Hospitality Group, who have partnered to develop and acquire strategically-located hospitality properties throughout the U.S.
GWC Capital has a proven track-record of creating and completing highly-amenitized and sustainable commercial, residential and mixed-use projects, as well as providing unique opportunities for their partners along the way.
A global collection of distinctive independent hotels and properties carefully crafted to leave a lasting imprint. No two Autograph Collection properties are the same, but they all leave their mark with a unique point of distinction and a singular story to tell.
MMG Equity Partners is a privately-owned real estate investment company based in Miami, FL focused on the long-term ownership, development, and acquisition of commercial properties. MMG’s portfolio currently consists of over 2.5 million SF of commercial space and resorts.
Desert Color is a master-planned community built around connectivity, community, and sustainability. With over 140 years of combined experience and successes in their respective industry, the partners responsible for Desert Color bring different strengths to the team and are committed to utilizing their best resources, talent, and expertise to create and develop Desert Color to become one of the nation’s premier resort and recreation master planned communities. Their collective expertise includes developing residential, commercial and retail real estate projects locally and nationally.
Waypoint Real Estate has customized comprehensive sales programs for some of the most iconic luxury resort destinations and independent developers / builders across the Southeast and Western USA as well as multiple Caribbean destinations, Mexico, Central and South America, and Greece.
Flick·Mars’ specialty is the interior design of domestic and international hospitality and leisure projects. James Flick and Matt Mars have built their partnership on over 45 years of luxury hotel, resort, spa, and restaurant design knowledge. Their creative philosophy centers on client-focused collaboration and the constant endeavor to create unique guest experiences by designing to a location’s indigenous surroundings. Flick·Mars does not subscribe to a specific look, style, or trend. Rather Flick·Mars creates an individual environment for each specific client and locale.
SB Architects’ site-specific, hyper-localized design has resulted in legacy projects such as The Ritz-Carlton Residences in Sarasota, Ascaya Residence in Las Vegas, Pendry Residences Park City, Four Seasons Residences in the Bahamas and, most recently, the Atara Autograph Collection Resort and Residences in Utah.
Benchmark-Pyramid Global Hospitality, a leading third-party hospitality management company, is the powerhouse brand behind an inspired collection of forward-thinking professionals providing powerful solutions to some of the world’s best hotels, resorts and residences. Formed by the 2021 merger of three hotel and resort management companies, the organization’s global portfolio now spans more than 230 properties across the U.S., Caribbean and Europe, with offices in Boston; The Woodlands, Texas; Cincinnati; and London.