About
A Winning Team
Atara is the vision of a partnership between some of the most knowledgeable, experienced and talented teams in Hospitality and Real Estate.
This is the development dream team that has created Southern Utah’s most coveted master-planned community.

AMS Hospitality

GCW Capital
Autograph Collection Residences

MMG
Desert Color
Flick·Mars

SB Architects

Benchmark-Pyramid Global Hospitality
“
At Atara, what is offered is a perfect balance
of well-being and adventure.
”
JOHN COOPER / Chief Development Officer, AMS Hospitality
FAQ
- Where are the Atara Autograph Collection Residences located?
St. George, Utah, within the community of Desert Color. - Where is the Sales Center?
The Atara Sales Center is located within the Desert Color Welcome Center at 827 W Akoya Pearl, St. George, UT. - Do the Residences come furnished?
Yes! The Atara Residences are fully furnished with furniture, linens, cookware, and flatware. - What is the pricing for the Residences?
Pricing starts at $800,000. Contact the sales team for current pricing and availability. - Who is the developer, architect, and interior designer?
Developers: AMS Hospitality, Allen Morris Company, and GWC Capital
Architect: SB Architects
Interior Designer: Flick·Mars - Are there any other benefits for Atara owners?
Residents receive discounted stays at all Benchmark-Pyramid managed luxury resorts nationwide. - How can I reserve a residence?
Reservation Agreements can be provided by contacting the sales team.